The explosive growth of the mobile health and fitness market continues, with several companies recently reporting huge increases in the number of subscribers. According to new data, the worldwide number of mobile fitness subscribers has increased by 12.3% in 2024.
The data, which was compiled by App Annie, shows that there are now over 1.5 billion people using mobile fitness apps around the world. This is up from 1.34 billion in 2023, and represents a significant increase of 160 million new users.
The growth is being driven by a number of factors, including the increasing popularity of wearable fitness devices, the growing awareness of the importance of health and fitness, and the increasing availability of affordable mobile fitness apps.
Two of the biggest markets for mobile fitness are India and China, with 71% and 76% annual growth respectively. This growth can be attributed to several factors, including the increasing adoption of smartphones, the growing middle class, and the rising awareness of the importance of health and fitness.
In terms of specific apps, Strava, Peloton, and Calm, are among several companies that have reported impressive growth in their user base in recent months.
Strava, a social fitness app, has seen its user base grow by 25% over the past year. Peloton, a connected fitness company, has seen its user base grow by 30% over the past year. Calm, a meditation and sleep app, has seen its user base grow by 40% over the past year.
The growth of the mobile fitness market is expected to continue in the coming years. As more people become aware of the importance of health and fitness, and as more affordable mobile fitness apps become available, the number of mobile fitness subscribers is likely to continue to increase.
This growth is good news for companies that operate in the mobile fitness space. It provides them with a large and growing market to sell their products and services to. It also provides them with an opportunity to make a positive impact on the health and fitness of people around the world..
