## Fashion Industry’s Greenwashing: A Deeper Dive
### Introduction
Greenwashing, the deceptive marketing practice of exaggerating or outright fabricating environmental benefits, has become prevalent in the fashion industry. This practice aims to capitalize on consumers’ growing demand for sustainable products while misleading them about the true environmental impact of their purchases.
### Prevalence and Tactics
In the fashion realm, greenwashing often manifests through vague or unsubstantiated claims about sustainability. Brands may use buzzwords like .
