“We’re excited to see how students’ own diverse experiential knowledge, together with their research, critical thinking, and digital and visual design skills, shape the futures of these spaces.”

Likewise, the 2022 Metaverse Fashion Trends report highlights how important self-expression through digital identity and avatar style is for members of Gen Z who have grown up socializing on platforms like Roblox. It offers timely research and analysis of trends in digital fashion and self-expression among Gen Z consumers who are active on Roblox. 

Key insights from the report show that nearly 3 in 4 respondents say they will spend money on digital fashion, and two thirds are excited to wear brand name virtual items on their Roblox avatars. Respondents also note the importance of diverse customization options, while the majority agree with the importance of digital clothing designs being inclusive.

“Gen Z consumers are spending more time in immersive social spaces like Roblox, where they have been expressing themselves through their creations and digital style preferences for over a decade,” added Christina Wootton, vice president of global partnerships, Roblox. 

“With their growing economic power and influence on fashion, trends from the metaverse are expected to have a profound impact on physical fashion, while trends from the physical world will also continue to move into the metaverse. The data sourced for this report further underscores why the next generation of fashion designers and brands will become deeply immersed in digital fashion – designing digital collections and dressing avatars.”