The curated assortment will also serve as another avenue to highlight Macy’s commitments to sustainability and diversity, equity, and inclusion, through the brands they work with. This fall, 20 percent of marketplace sellers and brands will be from underrepresented enterprises.

“After a year of intense work creating an exceptional experience for customers and sellers, we are thrilled to launch a curated marketplace on macys.com, expanding our digital assortment to new categories, brands and products that our customers will love,” said Matt Baer, chief digital and customer officer at Macy’s, Inc. 

“Seamlessly integrated into Macy’s digital shopping experience, marketplace gives our customers access to an array of expertly curated products — from apparel and beauty to home improvement, toys, pet products and more.”

Marketplace is expected to be seamlessly integrated into Macy’s digital experience. Customers shopping online and through Macy’s mobile app should feel minimal differences in their overall experience beyond a badge that highlights, which products will be shipped by a third-party seller. Customers will also be able to purchase marketplace products with their Star Rewards loyalty benefits and can benefit from easy returns.

Likewise, for sellers, the marketplace will also offer a simple and seamless onboarding process. Powered by Mirakl, an enterprise marketplace technology company, the platform also provides third-party sellers with a superior experience to integrate their products into Macy’s e-commerce architecture. 

Macy’s is the latest retailer to step into the marketplace business. In March 2021, The Bay introduced a new marketplace format welcoming over 500 new sellers and introducing significantly-expanded product categories.

Similarly, Canadian fashion retailer Reitmans is expected to launch the RCL Market this fall with its three brands Reitmans, Penningtons and Rw&Co.