Castore in long-term partnership with Oracle Red Bull Racing
Castore has captured another high-profile partnership — and arguably its biggest yet. The UK premium sportswear brand has signed a long-term deal with Formula 1’s Oracle Red Bull Racing to give it a truly global platform. It also expands its connection with motor racing through adding to its ongoing partnership with McLaren F1 and Auto.
This latest partnership will see Castore become a Team Partner for the Oracle Red Bull Formula 1 team from the 2023 season onwards, meaning current World ChampionMax
Importantly, the British brand will also take on Oracle Red Bull Racing’s licensed merchandise programme providing the team’s global fanbase “with fantastic access to products across the globe”. Castore said it has collaborated with the four-time Constructors Champions to develop high performance sportswear ranges.
The Castore x Oracle Red Bull Racing collections will be available to purchase on both Red Bull’s and Castore’s websites as well as via trackside retail.
Tom Beahon, co-founder of Castore said: “We are thrilled to be partnering with… one of the most iconic F1 teams of modern times. Not only are they an impressive brand but we share the mindset of relentlessly pursuing ways to optimize performance, encapsulated by Castore’s motto ‘Better Never Stops’. The partnership further strengthens Castore’s presence in Formula 1.”
Oracle Red Bull Racing Team Principal and CEO Christian Horner added: “Formula 1 is a tremendously demanding environment. In 2023 we’ll race in 24 different locations around the world, in conditions that range from freezing cold to soaring heat and energy-sapping humidity. Our Team members have to be equipped to perform no matter what they encounter and sportswear optimised for functionality and comfort is a crucial component in achieving the level needed to win.
“Consequently, I’m excited that we are partnering with Castore as their expertise in sports science, materials and engineering will help us to meet that goal. I’m also really pleased that we’ll be able to bring that level of performance to fans.”
Castore’s ever-growing portfolio of partnerships also boasts England Cricket, English Premiership football teams Newcastle United, Aston Villa and Wolverhampton Wanderers, Scottish Premiership side Rangers FC, Spanish La Liga side Sevilla FC, German Bundesliga club Bayer 04 Leverkusen, rugby’s Saracens and Harlequins and athletes such as Matt Fitzpatrick, Andy Murray and Adam Peaty.
