Apparel manufacturer Lion Brothers announced on Wednesday the appointment of Christopher Heyn to the role of company president and CEO. 

The Owing Mills, Maryland-based company, which is a leader in the design and manufacture of apparel identity and customization, said Heyn brings extensive experience in the apparel and retail industry to Lion Brothers, with the executive leading numerous brands to growth and prominence in their categories.

“I am tremendously excited to be joining the Lion Brothers team,” said Heyn. “As the marketplace continues to evolve, what attracts me to Lion Brothers is the opportunity to leverage their continuing advancements in technology and innovation which will provide solutions in how brands effectively and efficiently service their customers and consumers in the future.”

Most recently, Heyn served as chief executive officer of Southern Tide, one of the fastest-growing lifestyle apparel brands in the United States with leisure and activewear collections for men, women and children as well as collegiate-themed apparel and fashion accessories. While at Southern Tide, Heyn led the brand’s omni channel expansion to build its direct-to-consumer and business-to-business efforts, oversaw the opening of retail stores and expanded product availability to more than 1,200 specialty retailers. Heyn also developed innovative products focused on performance apparel through collaborations with leading companies in performance textiles.