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European swimwear giant Arena deploys new strategy

European swimwear giant Arena deploys new strategy Translated by Nicola Mira When lockdowns and other restrictions were imposed because of the Covid-19 pandemic, swimming pools had to stay closed, while practitioner numbers boomed for other sporting activities like yoga and…

Authentic Brands inks Reebok distribution deal with Foot Locker

Authentic Brands inks Reebok distribution deal with Foot Locker Authentic BrandsFoot LockerReebok Foot Locker will strengthen is assortment of Reebok products, including basketball footwear from Allen IversonandShaquille O’Nealinthe United States – Reebok Under the agreement, Foot Locker will strengthen is assortment…

Adidas completes sale of Reebok

Adidas completes sale of Reebok Translated by Nicola Mira German sports group AdidasReebokAuthentic Brands Group Reebok To ensure a smooth transition, the German group will continue to oversee Reebok’s operational activities on behalf of ABG in several markets for a…

Gore-Tex launches rental service

Gore-Tex launches rental service Outerwear brand Gore-TexGore Gore-tex launches rental service. – Facebook: Gore-tex As part of the program, rental will be available at 15 different resort and retail locations throughout North America, and is expected to grow to additional…