**Under Armour Appoints New Chief Product Officer and President of the Americas**
**Baltimore, MD – October 18, 2023** – Under Armour, Inc. (NYSE: UAA), a leading athletic performance brand, today announced the appointments of Adam Peake as Chief Product Officer (CPO) and Colin Browne as President of the Americas. These key hires reflect Under Armour’s commitment to driving innovation and accelerating growth.
**Adam Peake Joins Under Armour as Chief Product Officer**
Adam Peake brings over two decades of experience in the footwear and apparel industry to Under Armour. Prior to joining the company, he served as VP of Global Footwear at Nike, where he led the development of iconic footwear franchises such as Air Jordan and Air Max. Peake’s expertise in product design, development, and innovation will be instrumental in elevating Under Armour’s product portfolio and driving brand growth.
As CPO, Peake will oversee all aspects of product creation, from concept and design to production and marketing. He will work closely with Under Armour’s design and development teams to bring innovative and high-performance products to market that meet the needs of athletes and consumers.
Peake’s appointment underscores Under Armour’s commitment to delivering best-in-class products that fuel human performance. His leadership will help the company continue to push the boundaries of innovation and create products that resonate with athletes and consumers around the world.
**Colin Browne Named President of the Americas**
Colin Browne, a seasoned executive with a proven track record in driving growth and profitability, has been appointed President of the Americas. In this role, Browne will oversee all aspects of Under Armour’s business in the Americas, including sales, marketing, merchandising, and operations.
Browne joins Under Armour from Lululemon Athletica, where he served as SVP of Global Merchandising. Under his leadership, Lululemon experienced significant growth and expansion, becoming a global leader in the athleisure market. Browne’s expertise in retail strategy, brand management, and customer engagement will be invaluable as Under Armour seeks to strengthen its position in the Americas.
As President of the Americas, Browne will work closely with Under Armour’s regional teams to accelerate growth and profitability. He will lead the development and execution of strategies to enhance the brand’s presence, connect with consumers, and drive sales across all channels.
Browne’s appointment reflects Under Armour’s commitment to building a strong and experienced leadership team. His leadership will play a pivotal role in driving the company’s growth trajectory and achieving its long-term goals.
**Under Armour CEO Patrik Frisk Commented on the Appointments**
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