Marimekko, the Finnish design house renowned for its bold prints and vibrant colors, is commemorating the 70th anniversary of its iconic Unikko poppy print with a year-long series of events and collaborations. Launched in 1951 by legendary designer Maija Isola, the Unikko print has become a symbol of Finnish design and a beloved motif around the world..
To mark this milestone, Marimekko has planned a series of major events and initiatives throughout 2021, showcasing the enduring appeal and versatility of the Unikko print. Here are the highlights:.
**Unikko 70th Anniversary Exhibition:**.
The centerpiece of the anniversary celebrations is a major exhibition at the Design Museum in Helsinki, Finland. Running from May 14 to October 3, 2021, the exhibition delves into the history, inspirations, and cultural impact of the Unikko print. Visitors can explore original sketches, production samples, and a variety of Unikko-inspired products, gaining insights into the creative process behind this iconic design..
**Unikko Print Collaborations:**.
Collaborating with renowned brands and designers, Marimekko is extending the Unikko print’s reach into new realms. One notable collaboration is with the British fashion house Liberty London, resulting in a limited-edition collection of Unikko-printed scarves, dresses, and accessories. Additionally, Marimekko has partnered with Finnish porcelain manufacturer Arabia to create a special Unikko-themed tableware collection..
**Unikko Pop-Up Stores:**.
To provide an immersive Unikko experience, Marimekko is setting up pop-up stores in key cities around the world. These stores will showcase the full range of Unikko-printed products, from classic home textiles to contemporary fashion items. The pop-up stores will also host workshops and events, allowing visitors to engage with the Unikko print in a hands-on manner..
**Unikko Anniversary Products:**.
Marimekko has created a range of exclusive products to commemorate the Unikko anniversary. These products feature variations of the Unikko print in new colorways and interpretations. From limited-edition clothing and accessories to homeware and decorative items, the anniversary collection offers a fresh take on the timeless Unikko design..
**Unikko Social Media Campaign:**.
Marimekko is engaging its global community through a dedicated social media campaign celebrating the Unikko print’s 70th anniversary. Using the hashtag #Unikko70, Marimekko is encouraging fans to share their Unikko-inspired stories, photos, and creations, fostering a sense of collective celebration and appreciation for the iconic print..
Through these initiatives, Marimekko aims to honor the legacy of the Unikko print and celebrate its enduring popularity. By bringing the Unikko print to new audiences and exploring its endless possibilities, Marimekko ensures that this beloved design continues to inspire and delight generations to come..
