Mitchell & Ness, known for its nostalgic apparel and vintage sports jerseys, has appointed Nike executive Josh Rosen as its new chief executive officer. Rosen brings a wealth of experience in the sports and fashion industries to his new role at Mitchell & Ness, having previously held leadership positions at Nike, Jordan Brand, and Converse. His appointment signals a new era for the brand as it seeks to expand its global reach and further establish itself as a leader in the streetwear and sportswear market.
Rosen’s extensive experience in product development, marketing, and brand management is expected to be instrumental in driving Mitchell & Ness’s growth strategy. He is credited with spearheading successful product launches for Nike and Jordan Brand, including the Air Jordan 11 Retro and the LeBron James signature line. Rosen’s deep understanding of consumer trends and his proven ability to connect with both traditional and streetwear audiences will be key to Mitchell & Ness’s continued success.
In a statement, Rosen expressed his excitement about joining Mitchell & Ness and his vision for the brand’s future: .
