Pacsun unveils new retail design in San Diego
U.S. retailer Pacsun opened on Thursday its newest location at the Fashion Valley in San Diego, unveiling a redesigned retail space in line with Pacsun’s latest brick-and-mortar vision.
In particular, the 4,277-square-foot space features a modernist look that still pays homage to the brand’s foundation around mall culture, while embracing Fashion Valley’s experience as an outdoor center.
Customers are greeted with an open air façade and sizable windows displaying Pacsun’s current styles and collections. Meanwhile, the interior includes new fixtures and décor, including updated colors and materials that refine the way Pacsun presents its products and enhance the overall store aesthetic.
Likewise, the physical space fuses Pacsun’s digital efforts with components that stream video, show seasonal campaigns, as well as content from social channels. The store will also provide more convenient shopping options such as buy online pick-up in store, and same day delivery.
“We are always looking for opportunities to improve our presence at prominent locations for consumers to be introduced and experience Pacsun firsthand through the best representation,” said Joel Quill, vice president of retail at Pacsun. “Considering its prestige in the area and closeness to our routes, we thought Fashion Valley was a fitting starting point for all new stores in the future.”
The new store joins the over 300 Pacsun locations nationwide, including the 20% that are located in outdoor malls and four new stores that opened just this year.
Looking ahead, Pacsun’s new retail design will also be unveiled at Lennox in Atlanta and Fashion Island in Newport Beach, CA., later this Winter, along with others around the country slated for 2023. Each location will have a similar foundation, with unique elements that embrace the region that they are in.
“Evolving over time, and keeping in touch with our community of consumers, is what has contributed to Pacsun maintaining its reputation as being at the cutting edge of youth culture,” added Brieane Olson, president at Pacsun.
“We are so grateful to be able to open more doors for our community, to provide a premium physical experience within spaces that encompass our brand ethos, and be able to integrate our recognized digital efforts for a holistic Pacsun experience.”
