Guillem Gallego has put an end to his time at DesigualNike

At that time, Meyer had just bought back 10% of its capital from the French fund EurazeoJean-Paul Goude

“At the end of this month, I will close my chapter at Desigual as global chief marketing officer after a bit more than three years; time filled with great experiences and learnings,” announced Gallego on his Linkedin profile. “The task was not particularly easy, and I feel very proud of the work done and the team I have formed and managed. The company has now a solid brand platform that can enable future growth,” he added about his departure from the fashion company, effective April 30. The executive has not revealed his next post.

Under Gallego’s leadership in the marketing department, Desigual created successful collaborations with artist Miranda Makaroff and Colombian designer Esteban Cortázar. Following Gallego’s approach to communication, Meyer took the floor for the first time before the press to tell the story of the brand and explain why it needed to evolve in 2020. A few weeks after the intervention, the pandemic hit the company at a key moment in its transformation, when its repositioning and new brand strategy had only been underway for a little more than a year and a half. “Covid-19 came when we were about to make our biggest investment. We went through it with a lot of fear and action to be able to stop the shock and see where we stood afterwards,” acknowledged the marketing manager in an interview with FashionNetwork.com