“The Foot Locker team is excited to spread the holiday cheer this season and continue to be the premier destination for all consumers who are seeking the best in sneakers and apparel,” said Andrew Gray, executive vice president, global lockers and champs sports.

“As a retailer, we are committed to delivering industry-leading products with go-to brands and exclusives that our customers love. Our trusted Foot Locker Stripers played a crucial role in our holiday campaign and we are so thankful for their involvement to bring this to life. We can’t wait for consumers to experience all of the surprises that we have in store this season.”

To bring the global campaign to life, Foot Locker will host a 24-hour global holiday celebration on December 16. The event will kick off in Asia and run over the course of 24 hours at Foot Locker stores in Seoul, Paris, New York and Los Angeles.

Meanwhile, in tandem with the unveiling of this campaign, Foot Locker will celebrate the holidays with its customers with planned in-store celebrations and giveback moments at its stores globally. 

Foot Locker’s product offering spans major brands such as NikeJordanPumaNew BalanceTimberland

“Foot Locker employees are iconic,” added campaign talent, Yung Gravy. “I had a blast getting to work with them on this project. I’m excited to jump into the holiday season and to do some good with the team.”