Arket to open its first Italian store with Milan debut next year
H&MArket
It will be a lifestyle destination combining a curated selection of ready-to-wear and accessories for women and men, plus kidswear, bodycare and interior design. The fashion offer will mix “timeless staples” with “seasonal fashion drops capturing current trends”.
In-store — as in its other locations — customers will also find the Arket café, developed and led by Swedish chef Martin Berg. The café will offer a vegetarian menu, seasonal pastries, and organic speciality coffees.
Arket MD Pernilla Wohlfahrt said: “For me, Milan is synonymous with quality and craftsmanship, which makes it one of our most anticipated openings so far.”
As with other smaller chains, H&M has taken the Arket rollout pretty slow.
The brand first launched in London (on Regent Street
